A free 5-day email course
The women's Health & Wellness playbook
The exact frameworks I use to create content that actually builds trust. Not just traffic.
- Grand Clio winner
- 17+ Clio Health awards
- 15+ years in healthcare advertising
Empowerment is everywhere. Trust is not.
Most women's health content earns a click. Far less of it earns belief. Over five days, you'll learn what separates the two, one framework at a time.
What the frameworks change
Same message. one earns trust.
Pick a problem. Each rewrite follows one of the course's frameworks.
Illustrative examples written for this page, not taken from any client's work.
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1
The #1 trust killer in women's health content
And it's not what you think.
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2
The health literacy secret no one's talking about
Why accurate content still loses readers, and what to change.
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3
How to frame your message without losing trust
Say the hard thing clearly without scaring anyone or talking down to them.
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4
"Inclusive language" vs. actually including people
Word swaps are the easy part. Here is the rest.
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5
The substance-led messaging system
It builds credibility and repeat engagement. You'll leave with one repeatable system.
Your guide
Ilyssa Berger Wilson
Award-winning creative director and women's health advocate
I've spent 15+ years creating award-winning healthcare campaigns.
That work includes Grand Clio and Cannes Lions campaigns. My specialty is translating complex medical information into content women can actually use.
Women's health has always been personal for me. I've worked with non-profits to hide menstrual education in typography to bypass censorship, smuggled women's health information into prison, and driven donations to cover someone's monthly cost for period products.
- Grand Clio winner
- 17+ Clio Health awards
- 15+ years in healthcare advertising
- Cannes Lions campaigns
Build content women trust.
Sign up and Day 1 is on its way.